Tyler has vowed to run his campaign in harmony with his values and vison for a better era of campaigning. Even if that makes it harder to win. As a treesitter, Tyler didn’t just talk the ecofriendly walk, or buy all the right ecofriendly consumer products. He swore off all possession, climbed a tree, and held that ground, armed only with the faith that they would not kill him in the name of timber profits. The smaller risks that come with trying to innovate on yard signs was a much easier one to take.